WAYTRONX RESTRUCTURES AND VERTICALLY EXPANDS ITS SALES FORCE TO ADD SIX MANUFACTURING REPRESENTATIVE ORGANIZATIONS

Continuing its move to a technology/licensing based business model, Waytronx re-organizes and verticalizes its sales force

TUALATIN, Ore. – July 15, 2009 – Waytronx, Inc. (OTCBB: WYNX), a leading provider of openly licensable advanced systems cooling solutions, announced today that it is continuing its move to a technology/licensing based business model by successfully engaging six manufacturing representative organizations with comprehensive coverage of the United States and service in Mexico, Puerto Rico, and Western Canada.

As noted in its prior release regarding the appointment of Mark Adams as Vice President of World Wide Sales, Waytronx is vertically expanding its sales force from a largely in-house staff to a global sales organization. Today’s agreements include new relationships with the following organizations covering the noted regions:

• Thorson Pacific – Northwest US and Western Canada;
• Sales Engineering Concepts – Florida and Puerto Rico;
• Schillinger Associates – Ohio, Indiana, Kentucky, Michigan, and Western Pennsylvania;
• Beacon Electronics – Southeast US (New York to Mississippi – excluding Florida);
• Electro Mark – Minnesota and the Dakotas; and,
• TriStar Group – Texas and Mexico.

Waytronx’s President & CEO, William Clough explained, “Mark was charged with creating and managing a global sales organization within 12 months. He has largely completed that task in four months.” Clough continued, “With these rep agreements in place, Waytronx now has a sales force of 63 executives comprised of 39 Electrical Engineers and five others with engineering degrees.”

Mark Adams stated, “These manufacturing representatives have line-cards that are synergistic with Waytronx product portfolio and have lead lines including Xilinx, Texas Instruments, Broadcom, Renesas, IDT, Cypress Semiconductor, and Panasonic among others. These relationships will allow us to enter the design cycles earlier and at higher levels within the customer base.”

The agreements call for a commission based compensation structure which provides Waytronx with a greatly expanded sales force without the associated fixed costs.

“Having achieved substantial sales coverage of North America, we will now focus our attention on expansion into Europe, specifically, Germany, France, and Italy,” Clough said. “These relationships will enhance the sales cycle for our proprietary products like the C14 and AMT Encoders. We expect to see substantial results from these agreements in mid-2010,” Clough concluded.

About Waytronx, Inc.
Waytronx, Inc. has pioneered and is commercializing innovative thermal management solutions capable of revolutionizing the semiconductor, solar and electronic packaging industries, among others. Utilizing its patented WayCool™ hybrid mesh architecture, Waytronx can enhance system performance and remove thermal barriers caused by “microwarming” in today’s advanced computing devices. The Company’s proprietary central and graphics processor solutions, solar energy cooling solutions and power supply cooling solutions deliver more cost effective and efficient thermal management to the industry. Waytronx changed its name from OnScreen Technologies in December 2007. Waytronx acquired CUI, Inc. in May 2008. For more information, please visit www.waytronx.com.

About CUI, Inc.
CUI, Inc. is a solutions provider of electromechanical components and industrial controls for OEM manufacturing. Since its inception in 1989, CUI has been delivering quality products, extensive application solutions, and superior personal service. CUI’s solid customer commitment and honest corporate message are a hallmark in the industry. CUI is a wholly-owned subsidiary of Waytronx, Inc. For more information, please visit www.cui.com.

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors, including, among other things, our reliance on third-party manufacturers and suppliers, government agency budgetary and political constraints, new or increased competition, changes in market demand, and the performance or reliability of our products. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the company and its operations, are included in certain forms the company has filed with the Securities and Exchange Commission.

Media Contact:

Maggie Lefor
Waytronx, Inc./CUI, Inc.
503-612-2300
info@waytronx.com or
investors@waytronx.com  

WayCool, WayFast, Waytronx and OnScreen are trademarks of Waytronx, Inc. Other names and brands are the property of their respective owners.